Study: Children’s “Healthy” Foods Marketed are Higher in Fat, Sugar and Salt
Date:08 May 2013
Type:Food Ingredients News
Sector:General Company & Ingredient Information
08 May 2013 --- Foods being marketed to children in UK supermarkets are less healthy than those marketed to the general population according to researchers at the University of Hertfordshire, who question whether more guidelines may be needed in regulating food marketed to children.
With the rise in childhood obesity across Europe, there has been much attention on how governments can reduce the advertising of products with high fat, sugar and/or salt levels, directly to children. Much of the focus has been on snack foods like confectionery and soft drinks. However, this study found that foods marketed to children that are often considered to be ‘healthy’ foods, such as yoghurts, cereal bars and ready meals, were still found to be higher in fat, sugar and salt than those marketed to the general population.